Starting in November 2019, with the
"A bought table, a planted tree" campaign, LG Lesmo is fighting against the negative consequences of pollution and deforestation by
replanting forests that respect native flora and original ecosystems, in selected regions such as Portugal, Ireland, Scotland and Kenya.
Gone West, a British company based in Liverpool, which is LG Lesmo's partner in this initiative,
has already planted 4,012,567 trees worldwide. This collaboration aims to prevent deforestation and create jobs based on social ethics, benefiting local micro-economies. The initiative also makes it possible to
offset the CO2 emitted during the production, sale, purchase and transport of products, thus embracing an increasingly
circular economy.